ExchangeWire

Company Overview

ExchangeWire is a prominent global media company specializing in news, analysis, and insights at the intersection of media, marketing, commerce, and technology. With a particular emphasis on data-driven advertising and marketing technology—often referred to as “madtech”—ExchangeWire serves as a critical resource for professionals navigating the complex digital advertising ecosystem.
Founded with a mission to provide actionable market intelligence, ExchangeWire covers a broad spectrum of topics including programmatic advertising, data privacy, artificial intelligence, retail media, and the evolving landscape of ad tech. The platform delivers its content through various channels such as news articles, in-depth reports, podcasts, and videos, catering to a diverse audience ranging from marketers and technologists to publishers and agencies.
One of ExchangeWire’s flagship offerings is the “MadTech Podcast,” where industry experts discuss the latest trends and challenges in media, marketing, and commerce. Additionally, the “TraderTalk TV” series provides video interviews and discussions with key figures in the ad tech space, offering insights into emerging technologies and strategies.
ExchangeWire also organizes global events such as the ATS (Advertising Technology Series) conferences, which take place in major cities including London, Singapore, Tokyo, Paris, Madrid, and Stockholm. These events bring together industry leaders to discuss and debate the future of advertising and marketing technology.
In its commitment to sustainability and responsible advertising, ExchangeWire has explored topics like the environmental impact of digital advertising. For instance, a Deep Dive report highlighted that the internet accounts for approximately 2% to 4% of global carbon emissions, with digital advertising contributing a notable share. The report emphasized the importance of understanding and mitigating the carbon footprint associated with online advertising campaigns.
The leadership team at ExchangeWire includes Co-founder and CEO Rachel Smith, Chief Operating Officer Lindsay Rowntree, Head of Partnerships Laura Carty, Head of Marketing Grainne Reid, and Head of Content John Still.