MMGY Global

Company Overview

MMGY Global is a premier integrated marketing company specializing in the travel, tourism, and hospitality sectors. With a global presence spanning 14 offices and a team of over 600 professionals, MMGY Global is dedicated to inspiring people to explore new destinations and experiences.
The company’s mission is to create a connected, inclusive, and peaceful world by promoting travel as a bridge for cultural understanding. MMGY Global empowers its staff and the broader travel industry to foster economic opportunity, community pride, and personal fulfillment through travel, hospitality, and entertainment.
MMGY Global offers a comprehensive suite of services, including advertising campaigns, branding, content creation, studio production, research and data analysis, measurement and analytics, strategic planning, email marketing and automation, experiential marketing and activations, media planning, marketing technology, public relations, and social media management.
The company comprises several specialized agencies, each bringing unique expertise to the table. These include MMGY, the flagship integrated marketing agency; MMGY Myriad, focusing on international marketing; MMGY NextFactor, specializing in strategic planning and consulting; MMGY Travel Intelligence, providing in-depth market research; MMGY TCI Research, offering performance measurement and data insights; MMGY Lieb, delivering tailored marketing solutions; Origin, an outdoor-focused creative agency; and MMGY Wagstaff, a leading public relations and marketing firm in the travel and hospitality lifestyle sectors.
Under the leadership of CEO Katie Briscoe, MMGY Global continues to expand its global footprint and service offerings. Briscoe oversees international strategy and agency operations across five continents, shaping policies for the company’s extensive team and client base.
In 2023, MMGY Global was acquired by EagleTree Capital, a private equity firm, marking a significant milestone in the company’s growth trajectory. Despite the change in ownership, the existing management team remains in place, ensuring continuity in leadership and strategic direction.
MMGY Global’s commitment to excellence and innovation has earned it recognition within the industry. In 2023, the company was nominated for the UK Company Culture Awards in the categories of “Best Agency to Work For” and “Best Culture Transformation Initiative,” reflecting its dedication to fostering a dynamic and inclusive work environment.