Signal Theory

Company Overview

Signal Theory is a full-service advertising agency that leverages behavioral science to create human-centered solutions, helping brands connect with consumers on a deeper emotional level. By understanding that humans are inherently emotional beings who make decisions based on feelings rather than logic, Signal Theory crafts strategies that resonate with audiences and drive meaningful engagement.
The agency offers a comprehensive suite of services, including brand development, creative concepting, digital and social media strategy, public relations, media planning, experiential marketing, and data analytics. Their approach is rooted in the belief that effective marketing stems from a deep understanding of human behavior, allowing them to create campaigns that not only capture attention but also inspire action.
Signal Theory’s portfolio showcases a diverse range of work across various industries. Notable projects include the launch of the Bose A30 Aviation Headset, the “Thirst Trap” campaign for SONIC Drive-In, and the “Surprisingly Snackable Pecans” initiative. Each project exemplifies the agency’s commitment to blending creativity with behavioral insights to produce impactful results.
Beyond client work, Signal Theory fosters a culture that values curiosity, courage, accountability, and optimism. They offer a hybrid work schedule, professional development programs like the Connected Manager Program, and unique benefits such as paid sabbaticals and “pawternity” leave for pet owners. As a 100% employee-owned company, they emphasize a collaborative environment where employees are invested in the agency’s success.
In recognition of their innovative approach and positive workplace culture, Signal Theory was named one of Ad Age’s Best Places to Work in 2024. This accolade reflects their dedication to not only delivering exceptional work for clients but also creating an environment where employees thrive.
With offices in Kansas City and Wichita, Signal Theory continues to push the boundaries of traditional advertising by integrating behavioral science into every facet of their work, ensuring that brands not only reach their audiences but also truly connect with them.