Company Overview
Strother Communications Group (SCG) is a Minneapolis-based, full-service marketing and public relations agency with a strong focus on B2B communications, particularly within the manufacturing sector. With more than 35 years of experience, SCG has built a reputation as a strategic partner for companies seeking sustainable growth, market expansion, new product launches, or preparation for acquisition.
The agency begins each client relationship by conducting in-depth research to understand the business, its customers, and its competitive landscape. This foundational knowledge guides the development of marketing strategies that align with business objectives. SCG’s approach ensures that campaigns are not only creative but also grounded in data and strategic intent.Their branding services involve the development of compelling messaging and cohesive visual identities. Through their proprietary Brand Vision process, SCG ensures that clients’ brand stories are clearly articulated and consistently presented across all channels. This includes everything from logo design to brand voice.
Content creation is another core capability. SCG produces a wide range of multimedia content—including blogs, white papers, videos, and podcasts—designed to educate and engage audiences. These materials support clients throughout the buyer’s journey and help establish authority in their respective industries.SCG also offers digital marketing services such as website design and development, SEO, PPC advertising, and social media management. These efforts aim to increase online visibility, generate traffic, and convert visitors into leads.
Public relations capabilities at SCG include media outreach, reputation management, crisis communication, and internal messaging strategies. They work to secure earned media placements and ensure that clients maintain a positive public image.The agency also specializes in marketing signaling, helping businesses communicate their value propositions effectively and position themselves as leaders or disruptors within their markets.
SCG’s strategic work has led to tangible success for its clients. For example, they helped JR Machine refresh its brand and attract new customers, supported SmithCo Side Dump Trailers in expanding market share, and assisted Veridocs in entering new industries. Each project demonstrates SCG’s ability to adapt its methods to different industries and objectives.The SCG team is composed of seasoned professionals, many of whom have been with the agency for over a decade. This continuity allows them to work seamlessly with client teams and deliver consistent, high-quality results.
Founded Year
1992
Budget Required
Inquire , $150/hr
Services Offered
No. of Employees
Under 49
Get Up to 3 Competing Quotes
Agency Query Form
"*" indicates required fields
Reviews
Jennifer Robinson
Our relationship with SCG has been over a 15+ year duration. On all projects that we have engaged the services of Strother Communications Group, we have received their most professional attention to detail, timing/schedule, budget and customer service from all staff members. The staff at SCG takes the time to listen to their clients needs so the end result can be expertly tailored to the expectations. Very professional and creative company.
Thomas Taylor
We've been working with SCG for many months now and they are terrific. The Strothers have put together a top-notch team for our projects and they're always very receptive, timely, and really know what we need as far as PR and Marketing. I really enjoy working with them.
Dorothy Hall
SCG has been a great new partner for our group. We have been working with them for several months and they have helped us clarify our message and redesigned our website along with several other projects. They have been a pleasure to work with, are very responsive, and immediately grasped what we are trying to accomplish. They have had great insights, ideas and guidance to help us promote our company.
