Zeus Jones

Company Overview

Zeus Jones is a Minneapolis-based strategy, design, and creative agency founded in 2007. The agency specializes in helping brands navigate cultural and technological shifts by creating products, experiences, and campaigns that resonate deeply with communities and drive meaningful change. With a client roster that includes Nike, Chipotle, Hilton, Target, and General Mills, Zeus Jones has established itself as a trusted partner for organizations seeking to lead their industries into new territory.
At the heart of Zeus Jones’ approach is a commitment to blending creativity with strategic insight. The agency offers a comprehensive suite of services designed to address various aspects of brand development and marketing. These services include market innovation, where they identify new opportunities informed by emerging culture; mindset and insights, focusing on understanding consumer behaviors and beliefs; brand strategy, aimed at creating brands that communities want to be part of; identity and design, using design to connect and differentiate; brand experience, bringing meaning and emotion to brand-community relationships; and brand marketing, reaching audiences to build strong, ongoing relationships.
Zeus Jones operates with a philosophy that emphasizes emotion, imagination, and humanity. They believe in transforming complexity into clarity, helping clients absorb their history and culture without losing the unique elements that define them. This approach results in a clear and precise point of view that feels both obvious and entirely new.
The agency’s commitment to social impact is evident in their status as a Certified B Corporation. They strive to unite creative, cultural, societal, and commercial progress to advance humankind. Their values guide both their internal culture and the work they do with clients, ensuring that business serves as a force for good.
Zeus Jones’ portfolio showcases a diverse range of projects that highlight their ability to create compelling work across various industries. For instance, they collaborated with Chipotle to design an apparel line that emphasizes sustainable sourcing and pop-culture prominence. They also worked with Land O’Lakes to refresh the voice of Rural America through mindset research, and with Nike to build a future of sport where every kid feels—and knows—that they belong.
Located at 2429 Nicollet Ave S. in Minneapolis, Zeus Jones continues to push the boundaries of what’s possible in branding and marketing, fostering partnerships that are transparent and focused on achieving long-term goals. Their dedication to blending strategic insight with creative excellence positions them as a leading agency in the digital marketing landscape.