Young & Laramore

Company Overview

Young & Laramore (Y&L) is an independent, creatively driven advertising agency based in Indianapolis, Indiana. Established in 1983 by David Young and Jeff Laramore, the agency has cultivated a reputation for bold, strategic thinking and a commitment to helping brands take a stand. Operating from a historic 19th-century schoolhouse in downtown Indianapolis, Y&L embodies a culture of curiosity and continuous learning, positioning themselves as perpetual students of consumer behavior .
Y&L offers a comprehensive suite of services, including brand strategy, advertising, digital marketing, design, and media planning. Their approach is rooted in the belief that effective marketing stems from a deep understanding of the consumer, often challenging conventional wisdom to uncover non-rational motivations behind purchasing decisions. This philosophy is evident in their diverse portfolio, which features campaigns for clients such as DEWALT, Brizo, Farm Bureau Insurance, Gainbridge, Dum-Dums, and Rust-Oleum .
A notable example of Y&L’s innovative work is their campaign for Brizo’s Invari Bath Collection. The agency crafted a surreal, visually striking campaign that juxtaposed Edwardian-era ornamentation with Machine Age practicality, effectively elevating Brizo’s brand perception from a faucet company to a fashion-forward lifestyle brand. This campaign spanned print, digital, and social media platforms, utilizing unique storytelling techniques to engage high-end interior designers and architects .
Y&L’s commitment to independence allows them to prioritize client needs without external pressures from holding companies. They value partnerships with brands that are nimble, scrappy, and willing to challenge the status quo. This ethos is reflected in their internal culture, which emphasizes collaboration, creativity, and a relentless pursuit of excellence. Their leadership, including President and CEO Tom Denari, continues to drive the agency’s strategic direction, ensuring that Y&L remains at the forefront of the advertising industry .
Located at 407 Fulton Street, Indianapolis, Y&L invites potential clients to engage in meaningful conversations about how they can help brands connect with their audiences in authentic and impactful ways. With a track record of delivering compelling campaigns and a deep understanding of consumer behavior, Young & Laramore stands as a trusted partner for brands seeking to make a lasting impression.