WANT

Company Overview

WANT Branding is a globally recognized, award-winning branding agency with over 25 years of experience in creating, elevating, and transforming brands to help clients achieve their most ambitious goals. Strategically driven, creatively inspired, and intellectually curious, WANT Branding has successfully completed over 2,000 branding projects across the U.S., Europe, Russia, Asia, and Latin America.
The agency’s comprehensive services encompass brand naming, brand creation and refresh, brand strategy, and brand insights. Their brand naming services focus on developing category-defining, game-changing, and ownable brand names that break through the noise. In brand creation and refresh, they craft essential elements for high-performance brand building, including new brand definitions, positioning, bold logos, visual identities, and websites. Their brand strategy services enhance businesses by optimizing go-to-market product portfolios with robust brand architecture systems. Through brand insights, WANT Branding unlocks data-driven insights to guide brand development, validation, and performance, ensuring offerings meet customer needs. ​WANT Branding’s approach is grounded in five key principles: simplicity, speed, differentiation, business performance, and collaborative guidance. They reject complexity and jargon, delivering big-brand agency experience at startup speed. Their goal is to create great brands that make clients look good, with work that is brutally effective and memorable. They position themselves as “business-business,” creating brands designed to deliver results that impact the bottom line. Rather than dictating solutions, they collaborate with clients to find the right branding path together.
The agency’s founder, Jonathan Bell, is a renowned branding expert who has worked with some of the world’s biggest brands, including Apple, Google, Royal Caribbean, Disney, Intel, Mercedes-Benz, GE, IBM, Coca-Cola, Dell, Samsung, Verizon, Unilever, P&G, Delta Air Lines, AT&T, and Pfizer. He is a sought-after speaker, having delivered a TED talk titled “How to Create a Great Brand Name,” which has garnered over 3.2 million views. Jonathan also serves as a visiting professor at New York’s School of Visual Arts, teaching branding for the Master’s in Design program. ​
WANT Branding’s excellence has been recognized by Clutch, where they have been ranked as the #1 branding agency worldwide, as well as the top branding and naming agency in multiple U.S. cities, including Denver, Miami, and New York. This recognition is a testament to their hard work, dedication, and innovative approach to branding that helps clients create and strengthen their brands effectively.