Company Overview
Theory SF is an independent creative agency based in San Francisco, renowned for its commitment to disruption and crafting genuine brand love. Founded in 2015, the agency operates with a philosophy that every brand possesses an eternal truth—a compelling story waiting to be told in a relevant and resonant manner. This belief drives their approach to branding, ensuring that every touchpoint, from initial identity to packaging, works cohesively to leave a lasting impression.
The agency was designed to be outrageously creative, deeply strategic, nimble, and, most importantly, fast. In today’s always-on marketing environment, speed is a competitive advantage. Theory SF’s teams, rich in experience, know how to break the right rules, eliminating unnecessary processes that hinder traditional agency models. This approach has proven effective, with clients noting significant improvements in their brand’s market presence. ​
Theory SF’s leadership comprises co-founders Chip Sheean and Russell Quinan. Chip, serving as Chief Creative Officer, has led creative teams at agencies like Deutsch/LA and Goodby Silverstein & Partners, working with clients such as Nike, Apple, and The Walt Disney Co. Russell, the Chief Strategy Officer, brings over two decades of experience from agencies like McCann and Publicis, having managed significant accounts including the $250 million global Xbox media account.
The agency’s portfolio showcases a diverse range of clients, including Airbase, Avast, Mendocino County, Holonis, Uvoya Cannabis, Usurance, Janbala Travel Enlightened, PureBar Organic, The Mina Group, and Pitfire Pizza. This diversity reflects Theory SF’s adaptability and expertise across various industries.
Founded Year
2015
Budget Required
$25,000+ , $150 - $199 / hr
Services Offered
No. of Employees
Under 10
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Reviews
Emma Rodriguez
Theory SF delivered a branding system that the client could adapt to their needs; their ad campaign also yielded high value. The team's management became stronger as the project continued, and their creative outputs were excellent. They communicated effectively, resulting in a smooth collaboration.
Jennifer Brown
Theory SF’s outputs were well-received, and the client was excited about the direction they created for the brand. The team also managed the engagement effectively by delivering tasks on time and within the client’s budget. Overall, the partnership was highly successful.
Amelia White
Theory SF has exceeded the client’s expectations. They created an entertaining, eye-catching brand that is palatable for the market. The team respects guidelines, deadlines, and budget.
