Company Overview
Russell Herder is an independent, full-service advertising and branding agency based in Minneapolis, Minnesota. Established in 1984 by Carol Russell and Brian Herder, the agency has built a reputation for delivering strategic, creative, and impactful solutions that drive meaningful change for clients across various sectors.
With a commitment to “work that matters,” Russell Herder integrates strategy and creativity to produce campaigns that break boundaries, engage critical audiences, and deliver measurable results. Their comprehensive suite of services includes brand planning and research, creative content development, digital marketing, public relations, social media management, and user experience design.
As a Certified B Corporation since 2017, Russell Herder demonstrates a strong commitment to social and environmental responsibility. This certification reflects the agency’s dedication to high standards of accountability and altruism, positioning them as a force for good in the world.
The agency’s leadership includes CEO Carol Russell, who has been instrumental in guiding strategic initiatives for various organizations, including NGOs, government entities, and corporations. Her extensive experience in media relations and marketing has contributed to the agency’s success in developing executive-level communication strategies and brand launches.
Russell Herder’s portfolio showcases a diverse range of successful projects, such as the “Know the Dangers” campaign addressing opioid misuse and the “Healing Hearts Connection” initiative supporting mental health awareness. These campaigns exemplify the agency’s ability to create impactful work that resonates with communities and drives positive change.
Founded Year
1984
Budget Required
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Services Offered
No. of Employees
Under 49
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Reviews
Paul Martin
Russel Herder re-branded our company website and advertising, and we couldn't be happier! We found their staff to be polite, respectful and easy to work with. They really understood the direction and messaging we wanted our website and advertising to communicate. We would highly recommend to any company looking to give their advertising a fresh new look to work with Russel Herder! You'll find their staff professional and enjoyable to work with!
Daniel Thomas
Russell Herder is an outstanding strategic partner for our organization. Their team, and the quality of their work, are second to none.
