Company Overview
Plum Good Marketing is a Detroit-based digital marketing agency specializing in providing Fractional Chief Marketing Officer (CMO) services and customized marketing plans for startups and small to medium-sized businesses. Founded by Halley Karas, a seasoned marketing executive with a rich background in operations and marketing, the agency is committed to delivering strategic marketing leadership that aligns with each client’s unique business goals. ​
At the heart of Plum Good Marketing’s offerings is the concept of a Fractional CMO—a part-time marketing executive who brings the expertise and leadership of a full-time CMO without the associated costs. This model is particularly beneficial for businesses that require high-level marketing strategy and execution but are not in a position to hire a full-time executive. The agency’s services are designed to provide full-time impact through flexible, scalable plans that align with clients’ financial realities.
Plum Good Marketing’s approach involves a comprehensive audit of a client’s current marketing efforts, followed by the development of a customized strategy that includes brand identity shaping, customer engagement tactics, and sales-driving initiatives. The agency emphasizes the transformation of big ideas into actionable strategies, providing training and mentorship to empower clients’ internal teams. This collaborative approach ensures that businesses not only receive expert guidance but also build internal capabilities for sustained marketing success.
The agency’s pricing structure is transparent and flexible, offering various options to suit different business needs. Clients can choose from one-time audits and strategies, 100-day marketing plans, or ongoing Fractional CMO plans starting at $3,500 per month with month-to-month terms. Additionally, Plum Good Marketing offers a la carte and hourly marketing support, allowing businesses to purchase support in blocks as small as five hours.
Plum Good Marketing’s commitment to client success is evident in the testimonials from satisfied clients. For instance, Pete K. from MKE Lunch credits the agency’s comprehensive marketing plan for turning his startup into a profitable business within two years. Tim V. from JekyllHyde Apparel praises Halley for her innovative thinking and straightforward advice, which built trust and exceeded expectations. Sheila K. from The Color of Change is Purple highlights the agency’s beneficial work in event marketing and branding for their non-profit organization.
Founded Year
2023
Budget Required
1,000+ , $100 - $250
Services Offered
No. of Employees
Under 10
Get Up to 3 Competing Quotes
Agency Query Form
"*" indicates required fields
Reviews
Mia Walker
Recently got affiliated with Plum Good Marketing and with Ms. Halley. I am happy thus far that they have understood clearly our scope of work and our business marketing needs. Halley is hands on and very prompt in client communications. So far, hats off on their creativity and strategy implemented. Looking forward to many more. Kudos Team Plum Good Marketing!
Joseph Harris
I have worked with Plum Good Marketing and Halley a few times, and she is amazing to work with! Not only is she kind and upbeat, but she works hard for her clients to make sure they are successful. 11/10 recommend!
Richard Lee
I've had the pleasure of working with Halley at Plum Good Marketing over the course of about two years, and I look forward to continuing to do so! I've been her client, she's been mine, and we've collaborated to support other businesses together - and it's all been completely stellar. Halley is absolutely second-to-none when it comes to her marketing acumen, dedication to her clients, and commitment to results. She is my first recommendation whenever a client of mine is looking for strategic marketing support, and I can't imagine a world where that wouldn't be the case. She knows what works and isn't afraid to try something new and creative to achieve success for her clients. Can't recommend her enough!!
