Company Overview
Merkle is a global, technology-enabled, data-driven customer experience management (CXM) company that has been at the forefront of digital transformation for over 35 years. As a subsidiary of Dentsu, Merkle specializes in delivering personalized, end-to-end customer experiences by integrating strategy, data, design, and technology. With a workforce of over 16,000 employees across more than 50 locations worldwide, Merkle serves a diverse clientele of over 400 world-class brands.
Founded in 1971 and acquired by entrepreneur David Williams in 1988, Merkle has evolved from its roots in direct marketing to become a leader in the CXM space. The company’s growth has been fueled by a combination of organic expansion and strategic acquisitions, including more than three dozen companies ranging from software and technology providers to data and analytics firms.
Merkle’s service offerings encompass a wide array of capabilities, including customer relationship marketing (CRM), enterprise technology services, analytics, data sourcing, experience and personalization, performance media, customer strategy, customer loyalty, addressable advertising, identity resolution, data management, search engine marketing (SEM), search engine optimization (SEO), display advertising, paid social, Amazon advertising, marketing technology, performance creative, user experience, B2B marketing, and Walmart advertising.
The company’s approach is centered on helping brands navigate the complexities of the experience economy, where delivering meaningful, unified experiences is paramount. Merkle partners with leading technology providers such as Adobe, Salesforce, Google, AWS, Sitecore, Figma, Qualtrics, and Snowflake to empower clients across multiple industries to drive sustainable growth and customer engagement.
Merkle’s leadership team, including Global President Pete Stein and EMEA President Margaret Wagner, brings decades of experience in the marketing industry. Under their guidance, Merkle has been recognized as a leader by top industry analyst firms in categories such as digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
With a commitment to diversity, equity, and inclusion, Merkle fosters a culture that values creativity and innovation. The company’s dedication to creating an inclusive workplace has been acknowledged with awards such as the Digital Revolution Award in EMEA for Diversity and Inclusion Employer of the Year in 2022.
Through its comprehensive suite of services and global reach, Merkle continues to empower brands to deliver exceptional customer experiences that drive business success in an increasingly digital world.
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Andrew Smith
Had a fantastically informative day at Periscopix learning about Google Analytics. It was particularly helpful because they tailored it so well to what we needed and our current set up. Highly recommended.
David Thompson
Adam, Sophie and the Periscopix team were a pleasure to work with, and most importantly, they delivered real results.
Patricia Garcia
A great company who offer an excellent service and support to their clients.
