Company Overview
K12 Media Group is a specialized communications agency dedicated exclusively to supporting public schools in enhancing their engagement with communities through strategic storytelling and digital innovation. Founded by former educators, including Shawn Patterson—a special education teacher and administrator with over two decades of experience—K12 Media brings firsthand knowledge of the educational landscape to its services. The agency’s mission is to foster positive community relationships, boost enrollment, and strengthen district reputations through authentic, organic communication strategies.
At the heart of K12 Media’s approach is a commitment to transforming school narratives into compelling content that resonates with parents, students, and local stakeholders. The agency offers a comprehensive suite of services, including traditional communications like district-wide emails, press releases, and strategic planning, as well as digital solutions encompassing social media management, website development, and multimedia content creation. By integrating these services, K12 Media ensures that schools can effectively communicate their values, achievements, and unique offerings to their communities.
One of the agency’s standout services is its enrollment marketing strategy, which combines targeted lead generation with engaging storytelling to attract prospective families. Utilizing tools like geographic and demographic targeting, retargeting campaigns, and district-branded content, K12 Media helps schools increase enrollment numbers significantly. For instance, Trenton Public Schools experienced a 20% enrollment boost after implementing K12 Media’s strategies.
K12 Media also excels in managing voter campaigns, assisting districts in passing critical funding initiatives. By crafting clear, impactful messaging and leveraging various communication channels, the agency has helped clients secure over $1.1 billion in school bonds. Their expertise in this area is exemplified by Taylor Schools, which passed a $130 million bond—their first since 1957—thanks to K12 Media’s support.
The agency’s team comprises seasoned professionals like Cari Sinke, Chief Operating Officer, who brings a wealth of experience from her roles in education, law, and politics. Together, the team provides personalized support to each client, ensuring that communication strategies are tailored to the specific needs and goals of the district.
In addition to its core services, K12 Media offers innovative solutions like AI-powered workflows and strategic planning tools to streamline communication processes. By staying at the forefront of digital trends, the agency ensures that schools can adapt to the evolving landscape of community engagement and information dissemination.
Overall, K12 Media Group stands out as a dedicated partner for public schools aiming to enhance their communication efforts, build stronger community ties, and achieve their strategic objectives through effective storytelling and digital innovation.
Founded Year
2011
Budget Required
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Services Offered
No. of Employees
Under 10
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Reviews
Emily Anderson
K-12 Media is an excellent partner to help improve our district communications and brand image. The quality of the digital content they created has been the talk of the town. Great service and great people who truly care about helping schools put their best foot forward.
Ava Brown
K12 Media has been an excellent partner. The organization has helped to stabilize and increase our student enrollment. The K12 Media team is super accommodating and professional. We are happy to have them as professional partners.
Michael Martin
K 12 Media helped us with a recruitment presentation and video. Top notch service and excellent quality production on a tight deadline.
