Company Overview
Fishbowl is a leading restaurant marketing and analytics platform dedicated to helping restaurants build meaningful guest relationships and drive sustainable growth. Headquartered in Alexandria, Virginia, with additional offices in Chicago and India, Fishbowl has been at the forefront of restaurant marketing innovation since its inception in 2000. Originally launched as an email marketing service inspired by the traditional “business card in a fishbowl” tactic, the company has evolved into a comprehensive digital marketing powerhouse.
At the heart of Fishbowl’s offerings is the Guest Relationship Management (GRM) platform, a robust solution that combines the functionalities of a Customer Relationship Management (CRM) system and a Customer Data Platform (CDP). This integrated approach allows restaurants to unify guest data from various sources, including Point of Sale (POS) systems, online ordering platforms, loyalty programs, and reservation systems. By consolidating this data, restaurants gain a comprehensive 360-degree view of their guests, enabling personalized marketing strategies and informed decision-making.
Fishbowl’s GRM platform offers a suite of features designed to enhance guest engagement and streamline operations. These include AI-powered segmentation tools for building and scaling audiences, personalized email and SMS marketing campaigns, targeted offers to boost customer loyalty, and online ordering solutions that help restaurants retain more revenue through branded online stores. Additionally, the platform provides guest Wi-Fi services to recognize returning customers and deliver targeted advertisements, as well as loyalty programs to encourage repeat business.
In 2023, Fishbowl introduced the Fishbowl Kiosk, an innovative addition to their platform that automates ordering processes and enhances profitability with 30-second checkouts. This feature is part of Fishbowl’s Connections Marketplace, which offers integrations with leading providers in the restaurant industry, allowing for seamless connectivity and expanded capabilities.
Fishbowl’s commitment to the restaurant industry is further demonstrated through their consulting services and a wealth of resources, including ultimate guides, industry news, and the Off-Menu Blog, which provides insights and trends to help restaurants elevate their operations.
Founded Year
2000
Budget Required
($10,000+ , $150 - $199 / hr)
Services Offered
No. of Employees
250+
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