Company Overview
Favoured is a UK-based digital marketing agency that combines creative excellence with data-driven strategies to deliver measurable growth for brands. Founded in 2017 by a former Apple marketing lead, the agency has established itself as a leader in full-funnel performance marketing, serving a diverse clientele ranging from startups to established enterprises.
At the core of Favoured’s approach is a commitment to managing the entire customer journey—from initial awareness to long-term advocacy. This philosophy ensures that every touchpoint is optimized for performance and aligned with the brand’s objectives. The agency’s services encompass a wide array of digital marketing disciplines, including advertising, influencer and organic social media strategies, email marketing, push notifications, automation, and growth hacking. Additionally, Favoured offers comprehensive creative services such as video production, motion graphics, graphic design, and TikTok content creation, all aimed at enhancing brand visibility and engagement.
Favoured’s data-driven methodology is central to its operations. The agency employs advanced analytics and A/B testing to refine campaigns and maximize return on investment. This approach has led to significant successes for clients across various sectors, including e-commerce, apps, and leisure & hospitality. Notable achievements include increasing app downloads by over 10,000 and reducing cost per install by more than 48%, as well as enhancing user retention and decreasing cost per install for the Belong app.
The agency’s commitment to excellence is reflected in its accolades, such as being shortlisted for the UK TikTok Ad Awards, highlighting its innovative use of creative and performance strategies. With offices in London and Leeds, Favoured continues to push the boundaries of digital marketing, helping brands achieve sustained growth and success in the digital landscape.
Founded Year
2017
Budget Required
Inquire ,$125/hr
No. of Employees
Under 49
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Reviews
Andrew Robinson
Alex Isachenko, Chief Executive Officer of MiniFloat, engaged Favoured to provide market validation and marketing services for his company. The agency gathered market feedback, developed a landing website, and executed an advertising campaign. Isachenko noted that the market response was positive, reflecting Favoured's professionalism and effective communication through virtual meetings, email, and a messaging app. He valued Favoured's transparency, diligence, and dedication.
Barbara Hall
Liz Watson, Co-Founder of Elephant Box, partnered with Favoured to manage pay-per-click (PPC), email, and social media marketing campaigns for her company. The agency executed advertising campaigns on Facebook and Google Ads and revamped Elephant Box's email flows. As a result of Favoured's work, the company's revenue increased by approximately 80%. The agency excelled at meeting key performance indicators (KPIs), showed respect for Watson's company, adhered to deadlines, and responded effectively to feedback through email and virtual meetings.
David Harris
Christine Hartland, Co-Founder and Chief Operating Officer of My SMASH Media, lauded Favoured for expertly handling her company's content and social media marketing campaigns. Namely, this included managing ad campaigns on Meta, sending newsletters twice a month, and creating ad assets. The agency's work reduced the cost per lead for content creators and attracted new customers. Hartland remarked that Favoured demonstrated an impressive understanding of the industry, consistently met deadlines, and communicated effectively via Slack and virtual meetings.
