Does Target ‘s Open Story Traveler Backpack Worth It? 🔎

Looking for a stylish and spacious travel backpack? Check out the Open Story Commuter Backpack at Target, perfect for all your on-the-go needs 💼🎒

Is Open Story a Target brand? Yes, Open Story is Target’s own luggage and travel gear brand that launched in 2022. The product line includes suitcases, backpacks, packing cubes, garment bags, totes and more. Designed for stylish functionality, Open Story brings quality accessories to Target’s affordable price point.

Overview of the Open Story Backpack Line

Target’s Open Story backpack collection features three models – the Commuter Backpack, Day Trip Backpack, and Travel Backpack – designed for various carrying needs. I reviewed all three to provide a comprehensive guide to these affordable and versatile bags.

The Commuter Backpack

The Commuter Backpack is all about practicality with a modern aesthetic. Priced at $49.99, it delivers outstanding value in a compact, lightweight daypack built for daily adventures.

Does Target 's Open Story Traveler Backpack Worth It? 🔎

Let’s look at some key features:

Storage and Organization

The main compartment offers a 15-inch padded laptop sleeve and space for additional items like folders, notebooks and a tablet. Front and side organizational pockets provide quick-access storage for phones, chargers, pens and more on the go. An expandable water bottle pocket keeps hydration handy.

Comfort and Convenience

From crowded subways to bustling office commutes, this commuter backpack keeps up. Padded shoulder straps cushion heavy loads while a breathable mesh back panel prevents sweaty commutes. The two top carry handles and rear trolley slip optimize transferring and managing the bag in tight spaces.

Design Details

Available in versatile neutral tones like black and olive green, the modern styling transitions from workdays to weekends seamlessly. The water-resistant fabric protects contents from splashes while custom straps accommodate different frames.

For those seeking an affordable, full-featured commuter companion, the Open Story Commuter Backpack delivers.

The Day Trip Backpack

Up next in the lineup, the Day Trip Backpack brings compact overnight capacity to the Open Story series. Offered in black, olive and blush pink colorways, it retains the line’s signature streamlined look in a petite, packable form.

Does Target 's Open Story Traveler Backpack Worth It? 🔎

What Does It Offer?

This lightweight daypack provides ample space for impromptu overnight stays and quick getaways while keeping things organized. The roomy main compartment fits extra clothes, shoes and toiletries in a pinch. A padded 15-inch laptop sleeve protects tech gear alongside two mesh organizer pockets for stowing additional gadgets and personal items. An RFID-safe pocket stores passports, credit cards and other scannable essentials.

Comfort and Portability

Like the Commuter Backpack, the Day Trip option has ventilated shoulder straps, a breathable back panel and a rear trolley slip for mounting atop rolling luggage. The two short carry handles make lifting and setting down a cinch. At $79.99, it delivers impressive quality and convenience in an easy-to-store, packable package.

The Travel Backpack

Serious jetsetters and road-trippers will appreciate the features of the thoughtfully designed Travel Backpack. Despite its larger, 40L capacity, it retains a slim, structured silhouette for a high-end look without the premium price tag.

Does Target 's Open Story Traveler Backpack Worth It? 🔎

Storage Capacity

Starting in the main compartment, padded separate sleeves accommodate laptops and tablets alongside a cavernous central space for packing cubes, clothes, shoes and toiletries. The clamshell opening provides easy access into the depths of the bag. Interior organization pockets and compression straps keep contents secure.

Pocket and Accessories Galore

On the exterior, a deep front pocket stores documents and travel necessities. Two stretchy side pockets hold water bottles within reach. An RFID-safe zippered pocket and luggage handle pass-through offer additional storage options. For heavy loads, the contoured shoulder straps cushion and stabilize while the hip belt and sternum strap distribute weight evenly. At $119.99 the Travel Backpack provides functionality rivaling higher-end options.

Are Open Story Bags Good Quality?

Yes, Open Story bags offer impressive quality and durability for the affordable price points. The bags utilize durable fabrics with water-resistant coatings and strong stitching. Premium details like YKK zippers, custom hardware and reinforced wear points ensure lasting performance for years of regular use.

As Target’s owned brand, they back the quality with a 5 year limited warranty protecting against defects. With versatile styling and utilitarian design suited for daily use, Open Story bags deliver exceptional quality at budget-friendly prices.

Using the Backpacks for Air Travel

At the time of writing, Target has not provided specific measurements on whether these bags qualify for personal items on flights. Based on capacity, the Commuter and Day Trip Backpacks likely fall under personal item sizing limits depending on the airline.

The Travel Backpack meets carry-on size requirements. Just check your chosen airline’s baggage policies to confirm. With trolley straps to securely attach to other luggage, the bags streamline transport through airports. The durable fabrics and water-resistant coatings protect contents from splashes and spills during travels.

Does Target 's Open Story Traveler Backpack Worth It? 🔎

Caring for the Backpacks

To clean the Open Story backpacks, start by emptying out the contents. If dealing with stains or spills, spot treat the fabric promptly to prevent setting. Checkbag labels for any washing guidelines.

For light cleaning, a soft bristle brush removes debris from the durable fabrics. Using a mild soap and warm water solution, spot clean affected areas with a gentle scrubbing motion. For deeper cleaning, gently hand wash the entire bag with soap and water then let air dry before refilling.

Avoid excessive heat, harsh chemicals or rough scrubbing that could damage the fabrics and coatings. With periodic cleaning and proper care, Open Story backpacks deliver durable, long-lasting performance.


Open Story backpacks offer the perfect blend of style, quality and affordability. The line caters to diverse travelers with options spanning commute-friendly daypacks to fully featured travel companions. Durable fabrics, premium details and comfortable designs reflect Target’s focus on value.

As Target’s owned brand, Open Story provides an accessible entry point to upgrade your luggage lineup. For those new to travel accessories or working with a budget, these backpacks prove you don’t have to sacrifice style or performance. Overall the Open Story backpack collection brings functionality and quality to daily commuting and jet setting alike.

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