Company Overview
Skidmore Studio is a Detroit-based creative agency specializing in branding, packaging, and web design for challenger consumer packaged goods (CPG) brands. Established in 1959 by illustrator Leo Skidmore, the studio has evolved from its origins in automotive illustration to become a strategic partner for emerging CPG companies seeking to differentiate themselves in competitive markets.
The agency’s approach is centered on a shopper-centric, brand-before-marketing philosophy. By prioritizing brand strategy, messaging, and visual identity, Skidmore Studio aims to create compelling narratives that resonate with consumers both on shelves and online.
Skidmore Studio’s team comprises writers, strategists, and designers who collaborate to craft brands that capture consumer attention. Their services encompass positioning, naming, voice and messaging, copywriting, photography direction, illustration, packaging design, and campaign strategy.
Operating remotely since 2020, the studio maintains a presence across several states, including Colorado, Illinois, Michigan, Minnesota, Ohio, Pennsylvania, Texas, and Utah. Despite the shift to remote work, Skidmore Studio continues to uphold its commitment to delivering high-quality, strategic design solutions for its clients.
Founded Year
1959
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Services Offered
No. of Employees
Under 49
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Reviews
Kenneth Martinez
We are in the midst of raising capital to get our products into retail so we knew that we needed help with branding and packaging. Working with the Skidmore team was a super smooth process. They really listened to us and kept us in the loop throughout the whole process. Our products are now shelf-ready.
Andrew Taylor
We had a tight timeline, vague but opinionated needs and they gave us the experience you always want with a partner but so rarely get.
