Company Overview
Cypher Research is a leading market research firm based in Canton, Michigan, specializing in qualitative research services. Established in 2006 by industry veterans Robert Sullivan and Don O’Neill, the company has built a reputation for delivering high-quality research solutions with a focus on reliability and client satisfaction. With over 25 years of experience each, the founders have successfully managed thousands of projects, positioning Cypher Research as a trusted partner in the field. The company offers a comprehensive range of services tailored to meet the diverse needs of its clients. These services include focus group recruiting and moderating, car clinics, digital streaming, usability testing, online surveys, ethnographies, mock juries, product placement studies, and telephone polling. Cypher Research is known for its meticulous approach to recruiting, ensuring that all participants are 100% validated through in-house processes. This commitment to quality extends to their nationwide recruiting capabilities, enabling them to conduct studies across the United States and Canada. Cypher Research operates a state-of-the-art facility designed to accommodate various research methodologies. The facility features three full focus group suites, optional breakout rooms, and a 60′ x 30′ showroom suitable for car clinics and large equipment tests. It also includes private client lounges, HD digital video and audio recording equipment, and closed-circuit viewing options. Located near Detroit Metropolitan Airport, the facility offers convenient access for clients and participants alike. The company’s proprietary technology platform, CypherRPM, streamlines the recruiting process, enhances accuracy, and reduces errors. This system allows Cypher Research to manage recruits across multiple markets simultaneously, providing clients with efficient and cost-effective solutions. Cypher Research has earned recognition for its excellence in the industry. It has been consistently rated as the top facility in Michigan in every category by the Impulse Survey of Focus Facilities. Clients commend the company for its professional staff, clean facilities, and commitment to delivering valuable insights.
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Reviews
Isabella Lewis
I was given the opportunity to participate in a PAID focus group and was never compensated for my 2 hour study. I called over 10 times, emailed nearly every person at Cypher and have gotten 0 responses. Look somewhere else for focus groups, such a shame.
Thomas Martinez
I did an online focus group in July, and they were professional when calling. They paid after 5 business days.
Robert Lewis
I was in a paid research study and haven’t been paid yet