Company Overview
Crux KC is a Kansas City-based marketing firm that positions itself as an “un-agency,” offering a unique blend of executive-level marketing and business strategy to provide simple, smart, and affordable outsourced marketing solutions for clients.
Founded in 2016 by Melea McRae, a marketing strategist and entrepreneur, Crux KC has grown to become a two-time Inc. 5000 honoree and a Kansas City Business Journal Fast 50 company. The firm’s approach combines strategic thinking with expert execution, aiming to simplify the marketing process for businesses looking to launch, pivot, or scale.
Crux KC’s services are comprehensive, encompassing strategy and branding, content and creative, digital marketing and analytics, and strategic communications. Their team of fractional Chief Marketing Officers (CMOs) and specialists work collaboratively to deliver high-performance solutions tailored to each client’s needs.
In addition to their core services, Crux KC offers “Crux-Xcelerate,” a six-month sales curriculum designed to align sales and marketing efforts for streamlined growth. This program includes sales audits, coaching, mentorship, and process development to enhance sales effectiveness.
Crux KC’s innovative approach and commitment to client success have earned them recognition as one of the fastest-growing private companies in America, ranking No. 1694 on the 2024 Inc. 5000 list with a three-year revenue growth of 307%.
With a team of dedicated professionals, Crux KC continues to redefine the traditional agency model, focusing on delivering impactful marketing solutions that drive business growth.
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Reviews
Patricia Smith
You can tell that the none of the reviews are from people that worked here. Their rating as an employer is 2.0 on Glass Door. Which is generous. They are staffed with managers that are in way over their heads. The senior leaders turn a blind eye to it. They don't seem to realize that character matters when it comes to how you treat your employees.It's a shame that so many great people had to go through what I went through. That's why I am leaving this review. So potential job seekers aren't deceived by 5 star reviews that look like they were written by friends of the CEO.
Donald Harris
I've had the honor of working with Crux for three years as an extension of my marketing team. They have been a key asset in updating collateral, redeveloping our website, developing blogs and case studies, and aiding in our social media presence to name a few. I personally have worked closely with Melea, Matt, and Kara but each member of their team is extremely responsive, helpful, and pleasant to work with. Truly a great partnership and honored to call them friends!
Mark Hall
Crux KC is incredible! I have the honor to receive services from Crux KC as a small nonprofit trying to find a marketing firm that has public relations, graphics and social media services at an affordable price is really hard. The knowledge and professionalism that I receive from Melea, Ryan and Kara is amazing! I would highly recommended Crux KC!