Cramer-Krasselt

Company Overview

Cramer-Krasselt (C-K) is one of the largest independent, totally integrated agencies in the United States, with over $500 million in billing and 74% of revenue derived from digital and social channels. Founded in 1898 by Fred Cramer and William Krasselt in Milwaukee, the agency relocated its headquarters to Chicago in the mid-1980s, where it remains today. C-K’s Chicago office, located just off the Magnificent Mile, embodies the city’s tough and independent spirit, housing a team united by values of hard work, collaboration, and integration.
The agency’s mission, “Make Friends, Not Ads®,” reflects its commitment to creating enduring relationships between brands and consumers through truth-driven insights and compelling executions. C-K’s expertise spans a wide array of services, including creative, media and performance marketing, digital innovation, social media and public relations, analytics, user experience, and production.
C-K has a proven track record of delivering significant behavioral changes and measurable ROI for its clients. Notable achievements include helping Porsche achieve over a decade of consecutive record-breaking sales, elevating Corona Extra to one of the top imported beers, and driving a 19% growth for Pacifico, making it the ninth-largest selling beer in just two years. The agency’s client roster features prominent brands such as Porsche, Corona Extra, Cedar Fair, Edward Jones, and Tropicana.
D-With a team of over 500 employees across its offices in Chicago and Milwaukee, C-K continues to leverage its interconnected structure to optimize every marketing communication effort for maximum impact. The agency’s dedication to innovation, integration, and authenticity positions it as a leader in the advertising industry, consistently delivering work that resonates with audiences and drives business results.