Break of Dawn

Company Overview

Break of Dawn is a boutique digital PR agency headquartered in Indianapolis, Indiana, founded in 2021. Specializing in crafting bespoke digital PR strategies, the agency helps clients earn powerful backlinks and branded media coverage across major outlets, including The Associated Press, CNBC, Forbes, Fox News, and The Daily Mail.
The agency’s approach to digital PR revolves around a proven process designed to elevate search rankings and build brand authority. This process includes strategy development, ideation, data analysis, content production, and targeted outreach to journalists and media outlets. By leveraging data-driven insights and timely newsjacking, Break of Dawn ensures its clients’ brands gain visibility in the most relevant and influential media channels, enhancing their online presence.
Break of Dawn’s team is a small but dedicated group of professionals, including Erica Prush (Director of Content Strategy), Bryant Baucom (Digital PR Associate), Lindsay Survey (Survey and Data Synthesis Writer), Ben Treanor (Founder & Managing Director), and Trusha Gauri (Brand Manager). Together, they offer specialized expertise to help brands grow and thrive in the competitive digital space.
Well-executed Digital PR can set brands apart from their competitors by rapidly improving their search engine rankings. Break of Dawn’s strategy focuses on earning far-reaching media coverage from authoritative domains, which in turn boosts a brand’s authority, experience, expertise, authoritativeness, and trustworthiness (E-E-A-T)—key factors that Google uses to assess content quality.
The process begins with Break of Dawn’s team meeting with key stakeholders from the client’s organization to understand the brand’s unique complexities and determine how to best build authority and visibility. After this, the team starts ideation sessions, developing dynamic campaign concepts centered around trending topics and current events, with an emphasis on placements that engage the target audience organically.
Once the campaign ideas are approved, the team collects and analyzes data, identifying the most compelling angles for media outreach. These angles are then turned into authoritative, newsworthy content, complemented by captivating infographics, data visualizations, and other assets designed to meet the needs of busy journalists.
When you partner with Break of Dawn, you gain a team committed to creating bespoke Digital PR campaigns tailored to your brand identity. Their digital experts work closely with clients to understand their business, helping them unlock growth and reach new heights. The team is also skilled at leveraging industry expertise to earn media coverage through expert interviews, commentary on trending topics, and insights.
Break of Dawn stays on top of breaking news, trending topics, and journalists’ demands, ensuring that your brand’s voice is injected into the hottest issues at the right time. With a focus on results, the team works to help clients achieve rapid growth and long-term success.