Blue Star Design

Company Overview

Blue Star Design is a Cleveland-based, woman-owned B2B strategic marketing support agency with over 25 years of experience serving enterprise clients in the technology, manufacturing, and healthcare sectors. Founded in 1999 by Julia Briggs, the agency has grown from a solo venture into a nationally distributed team known for its agility, creativity, and deep industry knowledge. At its core, Blue Star specializes in content development, social media strategy, and creative services that help marketing teams attract, engage, and convert their target audiences. Their offerings include the creation of blog content, eBooks, landing pages, and automated workflows, as well as branding services such as naming and logo design. By integrating these services, Blue Star bridges the gap between marketing and sales, ensuring cohesive and effective campaigns. The agency’s content services focus on producing high-quality, relevant material that resonates with customers at every stage of their buying journey. Recognizing that blogging is now a necessity for businesses, Blue Star helps clients generate the quantity and quality of content needed to stay competitive.
In the realm of social media, Blue Star understands the demands of maintaining a consistent and strategic presence across platforms. They work collaboratively with clients to establish and pursue long-term business goals through well-planned social media activities, ensuring that every post, reply, and comment aligns with the overarching strategy. Visual storytelling is another area where Blue Star excels. With the increasing prominence of social media and mobile browsing, the agency recognizes the need for brands to deliver exceptional visual content quickly. Their creative team is adept at producing high-quality visuals under tight deadlines, helping clients stand out in a crowded digital landscape.
Blue Star’s strengths lie in their exceptional customer service, attention to detail, and ability to create order out of chaos. They pride themselves on being easy to work with, requiring minimal direction, and deeply understanding the nuances of the market segments they serve. Their team is described as experienced, professional, accessible, attentive, responsible, affordable, and fast. The agency’s process is designed to ensure projects are completed on time and within budget. Clients are invited to participate in weekly online reviews and updates, fostering transparency and collaboration. Blue Star utilizes an online task management application that provides a visual overview of the entire scope of work, and their flat team structure ensures that clients always work with their “A” team, minimizing the risk of miscommunication.
Blue Star’s national team comprises experienced and talented professionals spread across the U.S., providing clients with full access to resources that ensure their objectives are heard and effectively executed. The agency’s commitment to excellence is reflected in their numerous awards, including 55 GDUSA Graphic Design and Health+ Wellness Awards and 10 Marcom Awards. Client testimonials highlight Blue Star’s impact on their businesses. For instance, Eric Miller, Vice President of Marketing at CBTS, praised the agency for enhancing the visual impact of their website and implementing a targeted keyword strategy that led to substantial improvements in search rankings and increased organic traffic. Jason Peterson, CEO of Pace Drivers, commended Blue Star for creating a sharp, professional brand identity that clearly communicates their company’s essence.