BLD Marketing

Company Overview

BLD Marketing is a results-driven, digital-first, full-service strategic marketing agency headquartered in Pittsburgh, Pennsylvania. Exclusively serving the building and construction industry across North America and beyond, BLD—pronounced “build”—focuses on delivering measurable outcomes for clients in both commercial and residential sectors. The agency’s specialization in building materials marketing allows it to provide deep industry expertise, leading to faster and more cost-efficient results for its clients.
Central to BLD’s approach is the development and optimization of a robust digital marketing ecosystem. This ecosystem encompasses various components, including website development, campaign landing pages, marketing automation platforms, SEO, and CRM integration. By ensuring these elements are interconnected and optimized for lead generation and nurturing, BLD provides clients with real-time metrics, marketing intelligence, and actionable insights.
The agency’s services are comprehensive, covering strategy and planning, media buying, digital marketing, creative development, public relations, content marketing, social media management, market research, and sales enablement. BLD’s creative team is adept at producing impactful campaigns that resonate with target audiences, including architects, builders, homeowners, and contractors. Their work is grounded in sound research and strategy, with key performance indicators established to measure selling performance. BLD’s commitment to excellence has been recognized through various industry accolades. In 2024, the agency earned eight awards at the MarCom Awards for creative campaigns developed for clients such as Deceuninck North America, PPG, Nichiha USA, and Culpeper Wood Preservers. These campaigns showcased BLD’s ability to craft compelling narratives and visual content that drive engagement and sales. To enhance its digital offerings, BLD formed a strategic alliance with Concora, a digital solutions provider focused on the building and construction space. This partnership allows BLD to integrate Concora’s web experience platform into clients’ websites, making it easier for architects, engineers, and contractors to specify and purchase building products. ​
BLD’s growth trajectory has been notable. Since rebranding from LarsonO’Brien in 2019, the agency has doubled its staff size and nearly doubled its revenue. In response to this growth, BLD expanded its office space in suburban Pittsburgh and continues to invest in talent and resources to better serve its clients.
In 2025, BLD further strengthened its capabilities by joining thenetworkone, the world’s largest network of independent advertising, marketing, and public relations agencies. This membership provides BLD’s clients with access to marketing talent and expertise in nearly any geography, facilitating global reach and localized strategies.
BLD Marketing’s dedication to the building materials sector, combined with its comprehensive service offerings and commitment to measurable results, positions it as a trusted partner for companies seeking to enhance their marketing efforts and drive growth in the construction industry.​