Alec Kirby

Company Overview

Alec Kirby is a seasoned digital marketing professional with over a decade of experience in driving operational growth, enhancing brand reputation, and deepening stakeholder engagement across various consumer industries. His expertise encompasses managing creative omnichannel campaigns, spearheading organizational change, and optimizing operations through the development of emerging marketing solutions that benefit both businesses and consumers. Alec is adept at guiding initiatives to achieve ambitious goals, demonstrating high creativity and strong analytical skills to ensure the successful delivery of key business objectives.

Alec’s professional philosophy is rooted in several core principles:

Student Mentality: Embracing a commitment to continual learning and seeking advice from those with diverse backgrounds and experiences.
Servant Leadership: Leading by example and serving both subordinates and customers equally, regardless of title, income, or status.
Critical Thinking: Employing informed questioning to better understand problems, enhancing productivity and problem-solving capabilities.
Teamwork: Leveraging collaboration, communication, and interpersonal skills developed through years of group projects and presentations.
Communication: Practicing active listening to align expectations and reduce confusion, alongside skills in writing, negotiation, persuasion, and presentation.

Alec’s technical proficiencies include:

Digital Advertising: Strategizing and executing PPC, programmatic display & video, YouTube, and social media advertising across various platforms.
Data Analysis & Reporting: Focusing on data-driven problem-solving to derive narratives from data, avoiding reliance on gut feelings.
Search Engine Optimization (SEO): Implementing local, on-page, off-page, and technical SEO practices to enhance business visibility.
Content Marketing: Managing both paid and organic content marketing strategies, including copywriting, editing, and social media marketing.
Web UX & UI: Developing websites and landing pages in various CMS platforms to improve user experiences.
Email Marketing: Utilizing CRM software for email automation, content delivery, and customer retention via email and SMS.
Communications: Providing internal & external communication assets and strategies, as well as intranet development, public relations, and online reputation management.
Small Business Consulting: Assisting small businesses in growing their online presence with personalized marketing recommendations and strategic plans.
Account Management: Working directly with clients and customers to enhance experiences, solutions, retention, and recovery.