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We didn't know 100% what we were looking to do online, but we know that we needed to get more exposure to investors. We researched and found the only agency saying they do digital marketing for private equity was Acumen Studio. We engaged with them on a contract to create content, run ads and do lead generation to bring in new prospective investors. It has been a very successful program and we highly recommend using them.
We have a service based business and needed an easy way to get more content online that would get us more business. It needed to not be overly expensive (less than hiring an employee) and it needed to work.
We started looking for someone who could help us on social media, but quicky realized after talking to a number of social media consultants and agencies that we didn't need just that. What we really wanted was new business and thought social media was how we'd get it.