Company Overview
The Farnsworth Group is a specialized market research firm headquartered in Indianapolis, Indiana, with over 30 years of experience delivering custom insights to the building products, home improvement, hardware, lawn and garden, and building supply industries. Founded in 1989, the firm has established itself as a trusted partner for manufacturers, retailers, dealers, and distributors seeking to understand market dynamics and consumer behavior. The company’s approach combines market intelligence consulting with primary market research to provide actionable insights and grounded recommendations. Their services are tailored to meet the specific needs of clients, ensuring that research findings are directly applicable to marketing, sales, brand, channel, and product strategies. The Farnsworth Group’s expertise lies in evaluating end-user behaviors, monitoring changing market conditions, identifying new opportunities, and providing strategic recommendations to improve performance. They have a proven track record of recruiting hard-to-reach audiences, such as tradespeople and suppliers, to conduct custom market research. Additionally, their researchers excel in studying specific segments of homeowners based on various attributes.Their research services encompass a wide range of areas, including customer usage and behavior analysis, brand health monitoring, product development insights, and market sizing. By focusing on these areas, The Farnsworth Group helps clients understand what drives customer decisions, how brands are perceived in the market, and where opportunities for growth exist.
The firm’s process involves defining and customizing research approaches, qualifying and collecting data from targeted respondents, and conducting thorough analysis to provide actionable recommendations. With a team that brings over 150 years of combined industry knowledge, The Farnsworth Group ensures that clients receive data-driven insights supported by deep industry expertise.
In addition to their research services, The Farnsworth Group is actively involved in industry initiatives. Since 2017, they have served as the managing firm for the Home Improvement Research Institute (HIRI), leveraging their extensive experience to provide valuable industry expertise to HIRI members. This partnership underscores their commitment to advancing research and insights within the home improvement industry. For organizations seeking to navigate the complexities of the building products and home improvement markets, The Farnsworth Group offers a combination of customized research, industry insight, and strategic guidance. Their dedication to delivering actionable intelligence makes them a valuable partner for businesses aiming to make informed decisions and drive growth.
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Reviews
Susan Lewis
When we were considering launching a new product line into a mature market, we were looking for ways to reduce risk and improve our likelihood of success. The entire team at The Farnsworth Group helped us better define the questions we needed answered, proposed and executed the collection of data we needed in a timely and in a thought-provoking process. What’s more, they worked with us to sift, sort and organize that data into a compelling narrative that reflected the reality of the market and provided insights that would guide our marketing, product positioning and sales strategies.We have worked with them on and off for over a decade, and I do not hesitate to recommend them to others in the industry. The Farnsworth Group is a collection of smart, talented and very capable individuals whose strengths amplify each other.
