Company Overview
PKG Brand Design is an award-winning packaging design agency based in Chicago, known for creating compelling brand narratives through innovative packaging solutions. Founded in 2012, the agency has earned a strong reputation for delivering designs that not only attract consumer attention but also drive sales and foster brand loyalty. At the heart of PKG’s approach is their proprietary Consumer First® methodology, which emphasizes the importance of understanding and integrating consumer insights into every stage of the design process.
PKG’s services focus on three core areas: brand strategy, brand identity, and packaging design. The agency develops comprehensive brand strategies that include market positioning, audience identification, competitive analysis, and storytelling frameworks. This strategic approach ensures that every design is not only visually appealing but also aligned with the brand’s objectives and resonates with its target audience.
The agency also specializes in brand identity development, crafting distinctive logos and brand names that connect deeply with consumers. Each element is thoroughly tested and refined to ensure it will have maximum impact. When it comes to packaging design, PKG creates designs that combine aesthetic appeal with functionality. From graphics and photography to copywriting and print-ready files, PKG’s packaging is designed to enhance a product’s presence both in-store and online.
PKG’s portfolio spans a wide range of industries, including food and beverage, retail, and consumer goods. Notable clients include brands like Bumble Bee, Perdue, and Home Chef. The agency’s work has garnered recognition through numerous industry awards, a testament to their commitment to excellence in design.
As a boutique agency, PKG blends the flexibility of a small firm with the expertise of seasoned professionals. The team is made up of both agency talent and brand-side packaging experts, allowing for a collaborative approach tailored to each client’s unique needs. PKG’s scalable team structure ensures that the right resources are in place for every project, delivering personalized solutions that help brands succeed.
Founded Year
2012
Budget Required
5
Services Offered
No. of Employees
Under 49
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Reviews
David Hall
We needed packaging design experts who could provide primary display panel concepts that would work for over 2K skus. They took are most common and a few unique PDP layouts and developed a design system that aligned with our brand standards with a modern approach. We are now implementing their design across all of our products. Great partners!
Emily Brown
Thank you all for the work and insights! We are very happy with the final design and are very excited to get these packages in stores.
Sophia Lewis
We needed an update to our full [lineup] for Hillshire Farm, [a] national brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplacereally moving the needle on our brand[']s modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership... I always considered them an extension of our team. (Verified via email)
